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Redesigning Growth for the Human Future

A new era of leadership, communication and organisational evolution grounded in relational intelligence, ethical strategy and behavioural insight.

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What We Stand For

  • Conscious Leadership

    Leadership shapes rhythm, clarity and direction. Our approach strengthens presence, influence and ethical decision-making across the organisation.

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  • Conscious Communication

    Human–Impact Communication™ transforms behaviour, culture and human connection. Inspired by the C4D methodology and unique in the corporate landscape.

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  • Organisational Transformation

    Cultures evolve through insight, alignment and strategy. Transformation gains real force when organisations integrate diagnostics, human development and ethical AI.

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SIGNATURE APPROACHES

Human–Impact Communication™

Our signature method where behavioural insight meets conscious strategy to elevate influence, culture and human impact.

Human-centred Management™

A management approach grounded in relational intelligence, ethical clarity and strategic depth. Designed for leaders who build cultures of trust and performance.

Operational Augment

We integrate conscious principles into operations and performance systems, aligning people, processes and intelligent technology to sustain transformation. From diagnostics to decision design and workflows, we build operational coherence that reflects your culture and values.

Human–AI Transformation™

A strategic model that aligns governance, culture and intelligent systems to create future-ready organisations with human purpose at the core.

How We Serve

  • We help organisations build readiness for the age of intelligent technology, aligning strategy, culture and communication to integrate AI ethically and effectively.

    Through diagnostics, capability mapping and leadership alignment, we prepare your teams to collaborate with AI in ways that enhance performance, trust and creativity.

  • Guidance that ensures responsible integration of AI systems with clear standards of governance, ethical alignment and regulatory readiness.

  • We support boards and executive teams through periods of growth, transition and transformation.

    Our Board Advisory services bring clarity, communication and alignment to strategic decisions, while our Interim Management network ensures leadership continuity when change demands immediate action.

    Every appointment reflects AMMA’s values: consciousness, trust and performance with integrity.

  • Structures that prepare organisations for continuity, balanced leadership ecosystems and long-term resilience.

  • Strategic conversations and interactions that elevate potential by strengthening clarity, presence, influence and decision-making across all leadership levels:

    • Executive

    • Business

    • Organisational.

  • Expert guidance and engagement that aligns leadership, communication, ethical AI and culture with strategic objectives grounded in integrity and vision.

  • Learning experiences that expand capability, strengthen relationships and elevate performance through a human-centred approach.

  • Custom-designed journeys that address specific organisational challenges with behavioural insight, conscious strategy and clear outcomes.

  • Keynotes that inspire leaders, introduce new perspectives and challenge organisations to rethink influence, culture and the future of leadership.

Let's talk
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Meet The TEAM

Sandra I. Pedro
Founder and Chief Communication and Transformation Officer

Strategic communicator, author, global advisor and creator of Human–Impact Communication™

Artur J. Miranda, MBA
Co-founder and Executive Director

Senior executive at EMEA, business advisor and specialist in Human-centred Management.

Meet the Team

TRUSTED BY

Trusted by partners and organisations committed to building human-centred futures.

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Procter&Gamble

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Coca-Cola

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LG

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Pierre Balmain Paris

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Panasonic

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UN

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Repsol

〰️ Procter&Gamble 〰️ Coca-Cola 〰️ LG 〰️ Pierre Balmain Paris 〰️ Panasonic 〰️ UN 〰️ Repsol

Refriango

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EU

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AXA

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Carlsberg

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GrainPro

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Allianz

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Refriango 〰️ EU 〰️ AXA 〰️ Carlsberg 〰️ GrainPro 〰️ Allianz 〰️

Strategic Alliances

We collaborate with organisations that expand the reach and impact of human-centred transformation.
Strategic alliances allow us to integrate capability, technology and global insight with clarity and shared purpose.

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A Global Ecosystem for Innovation

Human Futures in Motion

AMMA Lab is an ecosystem for conscious growth.
Through interconnected centres of excellence, we cultivate leadership, learning, innovation and ethical intelligence for the organisations shaping tomorrow.

  • Business as a bridge for awareness.

    Connect Partners fosters conscious partnerships and international collaboration.

    We connect leaders, organisations and markets committed to human-centred growth and sustainable innovation.

    Explore Connect Partners

  • Empathy, education and innovation rooted in culture.

    AMMA Lab Africa develops today’s and tomorrow’s leaders of the continent, expanding the potential of Africa’s human and organisational intelligence in global contexts.

    Explore AMMA Lab Africa

  • Intelligence with Integrity.

    The Centre prepares organisations for ethical and strategic AI integration, combining governance, compliance, education and cultural readiness.

    It’s where human intelligence meets artificial intelligence to build trust, innovation and responsibility.

    Discover the AI Ethics Centre

  • Where learning becomes transformation.

    The Learning & Development Centre develops leaders, teams and organisations through experiential learning.

    We blend science, communication and human development to cultivate purpose-driven leadership and collaborative intelligence.

    Visit Learning & Development Centre

Let’s Shape What Comes Next

Ready to redesign the way your organisation grows?
Let’s build a future where clarity, empathy and intelligence move together.