Transformation begins with leadership that chooses awareness, clarity and human purpose.
The AMMA Lab guides leaders who drive meaningful evolution in organisations and societies.
Our Purpose
The world changes quickly. Technology accelerates decisions and structures.
Human intelligence gives those decisions meaning and coherence.
The AMMA Lab exists to elevate the relational, ethical and behavioural foundations of leadership and culture.
We align people, organisational vision and intelligent systems so that growth becomes sustainable and conscious.
We believe organisations evolve when leaders evolve.
We commit to strengthening the future through clarity, presence and integrity.
The people behind the vision
Sandra I. Pedro
Founder and Chief Communication & Transformation Officer
The mind behind AMMA Lab, strategic communicator, author and global advisor specialised in Human-Impact Communication™, behavioural insight and leadership presence.
Sandra works with leaders and teams to advance influence, culture and purpose with ethical AI awareness and real-world application.
Equipped with executive education from institutions such as Oxford, UCI, and IESE, Sandra guides leaders in complex and international environments.
Artur J. Miranda, MBA
Co-founder and Executive Director
Senior executive, business advisor and specialist in Human-centred Management with international leadership experience in Fortune 500 and high-growth organisations.
Artur focuses on strategic alignment and decisions that strengthen trust, performance and human-AI potential.
Artur brings global leadership experience strengthened by programmes at Oxford, MIT, Harvard, London Business School and other leading business schools.
Our work expands through strategic alliances that unite technology, executive search, career management and leadership development.
Partners strengthen our ability to implement transformation across diverse markets and organisational realities.
Our network supports evolution in:
• Europe
• Africa
• Middle East
• Latin America and beyond
A collective of experts united by purpose, excellence and results.
A GLOBAL EXPERT NETWORK
Collaboration as power
PRINCIPLES WE STAND BY
Leadership as a conscious force
Clarity
Decisions rooted in truth and ethical awareness.
Presence
Leadership that listens, connects and inspires.
Trust
Relationships that strengthen collaboration and accountability.
Coherence
Culture aligned with values and strategy.
Courage
Change guided by human intelligence in a world shaped by AI.
The conversation that begins evolution
Ready to lead with clarity and future-driven purpose?
We initiate evolution through dialogue.